Curtis “50 Cent” Jackson is no longer just producing hits—he’s producing infrastructure. In one of the boldest power moves in modern entertainment, Jackson has committed $124 million to transform Shreveport, Louisiana into a full-scale production capital. At the center of the vision is the former Millennium Studios, now reborn as the headquarters of G-Unit Film & Television—a sprawling studio complex designed to rival legacy Hollywood lots.
This is not a vanity project. It’s a vertically integrated entertainment city.
Inside the G-Unit Design Language
The interior reveals a carefully controlled aesthetic that mirrors 50 Cent’s brand of disciplined dominance—minimalist, aggressive, and unmistakably executive.
At the heart of the complex are black-and-white marble boardrooms, finished in stark monochrome. These aren’t decorative showpieces; they’re negotiation chambers built for high-stakes dealmaking, the same kind that fueled Jackson’s long-running partnership with Starz and franchises like Power.
Equally striking is the 12-chair glamour suite, a full-scale hair and makeup facility with illuminated professional stations. Built for ensemble casts, the suite is designed to handle large productions such as BMF and upcoming scripted projects without outsourcing talent prep. Nearby, state-of-the-art editing bays allow productions to move from final shoot to locked cut entirely in-house—cutting time, cost, and dependency on Los Angeles post facilities.
The Numbers Behind the Power Play
The scale of the project places it among the most ambitious studio redevelopments in the U.S.:
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Total investment: $124 million (multi-phase redevelopment)
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State support: $50 million in performance-based incentives from Louisiana Economic Development
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Facility size: Nearly 1 million square feet
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Lease: 30 years with the City of Shreveport at a symbolic $2,400 per year
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Projected impact: Up to $18.8 billion in regional economic activity over 20 years
Jackson has committed to creating at least 50 high-paying creative jobs immediately, with long-term projections supporting more than 6,000 jobs statewide as production scales.
A Three-Site Vision for a New Entertainment Capital
G-Unit Studios is only one pillar of a broader strategy branded “All Roads Lead to Shreveport.” Plans include modernizing the original Millennium campus, retrofitting the former Stageworks facility for live performances and comedy specials, and developing the ambitious G-Dome—a permanent immersive venue designed to anchor tourism and large-scale events.
More Than a Studio—A Statement
In industry terms, this move places G-Unit Studios on a historic trajectory. If projections hold, it will become the second-largest Black-owned production studio in the United States, trailing only Tyler Perry Studios.
Beyond marble floors and editing bays, the Shreveport complex represents a shift in power geography—proof that Hollywood no longer owns the map. 50 Cent isn’t just building content. He’s building leverage.