LONDON, UK—For six months leading up to the release of Casino Royale in 2006, actor Daniel Craig lived under the crushing weight of an unprecedented fan and media backlash against his casting as James Bond / 007. The agonizing feeling, described as wanting to “give up,” stemmed from a vitriolic public campaign that condemned him as “too ugly,” “too chunky,” and “too blond” for the role, creating a crisis of confidence that nearly broke him.
The emotional climax of this ordeal came not from the negative press, but from an unexpected sound at the film’s premiere: laughter in the face of brutal violence, a sound that convinced Craig the audience hated his work and that he had made a “terrible mistake.”
The Public “Witch Hunt”: A Hated Bond
When Daniel Craig was officially announced as the sixth actor to play James Bond in October 2005, the reaction was immediately and aggressively hostile.
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The Data of Backlash: Internet campaigns and websites were launched, including one infamous site, urging a boycott of the film. An IMDb poll in November 2005 revealed that a majority (29%) of voters were unhappy with the casting. Critics deployed personal insults, deriding him as “James Bland” and making crude jokes about his hair color.
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The Emotional Toll: Craig confessed that this constant, venomous criticism—which he compared to “playground stuff”—affected him deeply. He shielded himself from the media for months, focusing solely on the arduous physical training for the role, knowing that his career and the future of the entire James Bond franchise rested on his performance. This period of sustained hostility was the true source of his desire to “give up.”
The Premiere: When the Laughter Started
Despite the hostility, producers Barbara Broccoli and Michael G. Wilson had stood by Craig, believing he embodied the “grittier,” more vulnerable Bond of Ian Fleming’s original novels, a vision that required a drastic reboot after the “silly excesses” of the previous films.
The moment of truth arrived at the film’s premiere. Craig recalled watching the visceral, black-and-white opening sequence of Casino Royale (directed by Martin Campbell), which shows the dark, violent nature of Bond’s first two kills—a scene designed to establish the film’s new, grounded tone.
Instead of the shock or awe the scene was intended to elicit, the audience began to laugh.
“I’d made a terrible mistake.”
— Daniel Craig, on hearing the audience laugh during the opening sequence
For Craig, this unexpected laughter, during a scene that was meant to be uncomfortably violent, was a crushing, immediate confirmation of all the anxiety he had endured. He feared the public’s pre-release hatred had materialized into actual rejection.
The Data of Redemption: A Triumph Over Adversity
The actor’s fear was thankfully short-lived. The laughter was a momentary reaction, perhaps stemming from audience surprise at the radically different, dark tone. By the time the film concluded, critics and fans had reversed course entirely.
| Data Point | Outcome | Critical Impact |
| Box Office Gross | Nearly $600 million worldwide. | Became the highest-grossing James Bond film at the time of its release. |
| Critical Consensus | Critics hailed Craig as the best Bond since Sean Connery. | Reviews praised the film for successfully rebooting the franchise and humanizing the 007 role. |
| Long-Term Legacy | Craig starred in four more successful Bond films (up to No Time to Die in 2021). | His tenure is now considered one of the most critically acclaimed and highest-grossing in the franchise’s history. |
The film’s spectacular success completely erased the months of personal attacks, validating the studio’s risk and Daniel Craig’s painful, yet resolute, commitment to the role that would define his career.